When Search Meets Web Usability

When Search Meets Web Usability
2009 by Shari Thurow and Nick Musica

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers,SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

A user-friendly, search-friendly website benefi ts both site visitors and businesses. Site visitors easily fi nd what they need, accomplish their goals, and leave satisfi ed. Businesses reap the benefi ts of a happy customer. However, search engine optimizers and website usability professionals focus on different aspects of search usability. By applying a holistic approach and merging the skills and widening the focus of both search engine optimizers and usability professionals, you can increase traffic, leads, sales, and happy customers. But fi rst, we need to understand what search actually means.

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