Furniture World – Jan/Feb.2009

Furniture World
The Business Solutions Magazine For Furniture Retailers
issue: Powerfull Digital Marketing To Catch Furniture Thief
January-February 2009

FURNITURE WORLD is the oldest continuously published trade publication in the United States. FURNITURE WORLD also established the Bernice Bienenstock Furniture Library in High Point NC, now a public foundation, which contains over 8,000 books on furniture and design dating from 1620. FURNITURE WORLD is designed to achieve long shelf life and maximum response for advertisers who are manufacturers of home furnishings products and suppliers of services to home furnishings retailers.

Contents »

06. BLUEPRINT FOR A DIGITAL MARKETING STRATEGY
A digital marketing strategy utilizes social media tools to help you to connect with, listen to, and engage directly with consumers.

34. ASCENDENCY OF THE TRANSACTIONAL SHOPPER
There are two broad “types” of shoppers; transactional and relational. Most are not all one way or the other, but you’ll see a mix of these two shopping motivations in your customers that can help you to work with them appropriately.

48. YOU CAN HARNESS THE POWER OF E-MARKETING
New media is uncharted territory for many furniture retailers, but with a bit of knowledge you can be one of the first in our industry to do it right.

64. THE SIMPLE RULES OF IN-HOUSE FINANCING
If you’ve considered the highly profitable finance end of the business and need to know how to buy contracts for in-house credit, try these simple rules.

and more …